Diploma of Communication

Express yourself with the Diploma of Communication. From PR to journalism and digital media - the possibilities are limitless.

Key Information

Duration

8 or 12 months

Intake Dates

March, June, October

Campus Location

Melbourne Burwood

Online

Fees

A$23,000 ($2,875 per unit)

Domestic International

Fees

A$29,200 (A$3650 per unit)

Course overview

The Diploma of Communication offers a wide range of unit choices that give you a lot of flexibility when you’re entering the second year of a relevant Deakin University degree. Areas of study include advertising, communications, journalism, digital media and public relations.

Employment and career options upon completing your Bachelor degree:

  • Advertising agency roles
  • Account management
  • Media planning
  • Journalist
  • Copywriting and art direction
  • Media policy and management
  • Politics
  • Research
  • Media business-oriented consulting
  • In-house brand communications

Pathways to Deakin University

On completion of this Diploma you can pathway into the following degrees at Deakin University:

Bachelor of Arts

Majors: Advertising, Digital Media, Journalism, Public Relations

Bachelor of Communication (Advertising)

Bachelor of Communication (Digital Media)

Bachelor of Communication (Journalism)

Bachelor of Communication (Public Relations)

Course and unit outline

For further details about Diploma of Communication units, unit availability and trimester structures, please download the course and unit outline.

Course structure

Required units

Students are required to complete and pass 8 units, including 2 core units, and 3 of their chosen streams (totalling 6 units).

This unit explores communication theory through practice, using dynamic and creative participatory learning activities to discover how communication theory ‘plays’ out in everyday life.Students examine the motivation for and consequences of communication in their daily life, exploring how we communicate changing social norms and use agency to reproduce and redefine things like ‘friends’, ‘work’ and what are ‘acceptable’ modern communication practices. The unit brings communication theory to life by drawing on a range of learning materials –reading text, newspapers, television, web-based resources and film in order to examine how individuals participate in social construction, the process of meaning making and the building of social capital. A key element of this unit is the use of the students’ own imagination to drive participatory learning; teaching materials are responsive and interactive, students will be encouraged to interact with the weekly topic and ‘learn by doing’.

Assessment: 30% interpretation of online digital objects; 30% interactive presentation; 40% digital workbook

This unit introduces students to the digital tools necessary for visual communication design. Students will be introduced to the Adobe imaging suite. Consideration will be given to the theoretical concepts and implications of digital technology as they relate to other art and design processes. Techniques including digital mark making, graphic illustration, design elements and principles, creative thinking and layout explored through practical projects. This unit is a combination of practical skills and theory exploring the design elements and principals.

Assessment: 30% design project; 30% research project; 40% design project

Advertising stream

This unit will introduce students to the theory and practice of contemporary advertising by exploring the industry’s history and rapidly changing nature in the digital era. The social, ethical and regulatory contexts of advertising are established to encourage students to become reflective future producers or consumersof advertising messages. The strategic imperatives of advertising and notions of effectiveness are examined to build students’ abilities to solve communication problems that are commonly faced by private, public and non-for-profit sector clients.

Assessment: 30% Quizzes (individual); 30% Group Presentation; 40% Research and Planning Report (individual)

Students will explore the nexus of creativity and strategy that is fundamental to successful brand communication. They will examine the nature of creativity in the communication industry and practitioner approaches to the creative process. The advertising messages produced by international brands will be analysed to help students prepare for global mobility as future practitioners. Students will be introduced to the key creative roles within communication companies and build the research, planning and ideation skills required of contemporary practitioners.

Assessment: 20% Advertising Challenge Tasks; 40% Essay; 40% Written Project

Public relations stream

The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law.

Assessment: 20% Quizzes; 30% Essay; 50% Planning Project

This unit sits at the nexus of theory and practice to help you understand the role of strategic communication in organisational contexts. Put simply, strategic communication refers to the ability to develop and disseminate messages that achieve specific and measurable objectives. Whether that objective is to inform, change opinion or adapt behaviour, successful strategic communication revolves around people.

Assessment: 20% online quizzes; 40% group planning and writing project; 40% portfolio

Journalism stream

This unit is an introduction to the practice and theory of multimedia journalism. It sets the social, professional and legal context for journalism practice, and introduces students to the convention of news writing and reporting stories. Students will also focus on combining text with photos and audio clips to produce news stories; critically examining their own production processes, and learn to report multimedia news stories to a deadline.

Assessment: 20% research file; 40% news story for print media; 40% multimedia news story

This unit in the practice and theory of multimedia journalism focuses on news reporting processes. It outlines professional, social and legal factors that impact on reporting of local, regional an national news. The unit introduces students to key news beats, including reporting stories about politics, business, sport and local newsworthy events and issues. Students will build contacts in their preferred news beat/s and engage with social media tools to report and produce their news stories. They will also gain skills in reporting a news story (to a deadline) for broadcast and online media platforms.

Assessment: 20% social media for reporting; 40% photojournalism assignment; 40% video based assignment

Digital media stream

This unit enables students to explore and experience present day digital media culture in critical and creative ways. The unit is built onmulti-platformed content, delivery and assessment, providing a user-friendly engagement with social media that facilitates practical, hands-on work in micro-blogging, blogging and podcasting. Creating and sharing different forms of media content, students learn how to communicate across different online platforms as part of a highly interactive community. Highlighting the benefits ofmedia-making for personal and professional use, the unit allows students to develop their portfolios and discover how to use social media to strategically build a dynamic online identity.

Assessment: 20% Portfolio Exercise; 40% Portfolio Output 1; 40% % Portfolio Output 2

This unit enables students to critically and creatively engage with present day digital media culture, with a particular emphasis on making videos. Highlighting the crucial importance of creating audio-visual content for different purposes and audiences, the unit guides students through various video-making practices and strategies. Emphasising the benefits of making videos in a wide range of industry settings, the unit allows students to develop their portfolios and learn how to use video to strategically build a dynamic online identity.

Assessment: 20% Video Exercise 1; 30% Video Exercise 2; 50% % Video Project with Critical Reflection

Student Showcase

What can you achieve at Deakin College?

DFACT is an online showcase of creative work from students of Deakin College in the Diplomas of Design, Film/TV/Animation, and Communication.

Transferring to Deakin University

Australian and international students

WAM required for transfer

  Trimester Intake Melbourne Burwood Geelong Waurn Ponds Cloud Maximum Credits

A300 Bachelor of Arts (B, WP, C)

Major sequences:
Advertising (B, C)
Digital Media (B, WP)
Journalism (B, WP, C)
Public Relations (B, WP, C)

T1
T2
T3
50 50 50 8
A334 Bachelor of Communication (Advertising)
(B, C)

T1
T2

50   50 8
A333 Bachelor of Communication (Digital Media)
(B, WP, C)

T1
T2
T3++

50 50 50 8
A331 Bachelor of Communication (Journalism)
(B, WP, C)

T1
T2
T3++

50 50 50 8
A325 Bachelor of Communication (Public Relations)
(B, WP, C)
T1
T2
T3++
50 50 50 8

T1 (Trimester 1 entry); T2 (Trimester 2 entry); T3 (Trimester 3 entry)

* See Diploma to Degree transfer criteria (Domestic students / International students).
+ Choice of additional units is based on the Deakin University degree you wish to enter. Full details are listed on the Deakin College website.
≠ Choice of majors limited and not available on all campuses.
++ Offered Burwood (Melbourne) and Cloud (Online) only.

Learn more about this Diploma

Find out more about what you can expect from the Diploma of Communication course, directly from our staff and students.

Entry requirements

Australian Entry Requirements

The following is required for Australian students:

  • Successful completion of an Australian Year 12 (VCE or the equivalent from any Australian state or territory)
  • VCAL Senior completion
  • Completion or Cert IV and above
  • IB Diploma score of 22 or above
  • Work experience - Mature Age only

Bangladesh Entry Requirements

The following is required for Bangladesh students:

  • Completion of Higher Secondary Certificate with GPA of 3.5
  • IB Diploma score of 22 or above

Brunei Entry Requirements

The following is required for Brunei students:

  • 2 passes in GCE A-levels

Cambodia Entry Requirements

The following is required for Cambodian students:

  • Diploma of Upper Secondary Education with a C grade average
  • IB Diploma score of 22 or above
  • 2 passes in GCE A-levels

China Entry Requirements

The following is required for Chinese students:

  • Successful completion of Senior Middle 3 (Gao San) with 60%
  • Vocational Academic Program - 60%;
  • 2 passes in GCE A-levels
  • Successful completion of an Australian Year 12 (VCE or the equivalent from any Australian state or territory)

Fiji Entry Requirements

The following is required for Fijian students:

  • Successful completion of Form 7 with a B in English and Maths and a pass in all other units, with an overall score of 240

France Entry Requirements

The following is required for French students:

  • Baccalaureate with an average of 10

Ghana Entry Requirements

The following is required for Ghana students:

  • 2 passes in GCE A-levels

Hong Kong Entry Requirements

The following is required for Hong Kong students:

  • HKDSE with 8 points across 4 subjects

India Entry Requirements

The following is required for Indian students:

  • Completion of the All India Senior School Certificate with aggregate 58% or above. All education boards accepted.

Indonesia Entry Requirements

The following is required for Indonesien students:

  • SMA III with an average grade of 6.5 in 4 academic units
  • 2 passes in GCE A-levels
  • IB Diploma score of 22 or above
  • Successful completion of an Australian Year 12 (VCE or the equivalent from any Australian state or territory)

Japan Entry Requirements

The following is required for Japanese students:

  • Successful completion of Kotogakko Year 3 a B grade average or a GPA of 3

Kenya Entry Requirements

The following is required for Kenya students:

  • Completion of KCSE with a C grade average
  • 2 passes in GCE A-levels
  • IB Diploma score of 22 or above

Korea Entry Requirements

The following is required for Korean students:

  • High school Diploma average D grade

Kuwait Entry Requirements

The following is required for Kuwait students:

  • Completion of Shahadat Al-Thanawaya Al-Aama (General Secondary Education Certificate) with a 70% average in final results.

Laos Entry Requirements

The following is required for Laos students:

  • IB Diploma score of 22 or above

Macau Entry Requirements

The following is required for Macau students:

  • Successful completion of Senior Middle 3 with a B or 75% average in 4 academic units

Malawi Entry Requirements

The following is required for Malawi students:

  • 2 passes in GCE A-levels

Malaysia Entry Requirements

The following is required for Malaysian students:

  • 2 passes (minimum E grade) in STPM
  • Malaysia Independent Chinese Secondary Schools Unified Examination Certificate with a pass in 4 academic subjects
  • 2 passes in GCE A-levels
  • IB Diploma score of 22 or above

Myanmar Entry Requirements

The following is required for Myanmar students:

  • Completion of Basic Education High School Exam with grade of 50% in final year results
  • 2 passes in GCE A-levels
  • IB Diploma score of 22 or above

Nepal Entry Requirements

The following is required for Nepalese students:

  • Completion of Higher Secondary School Leaving Certificate (Year 12) with a GPA of 2.4

Nigerian Entry Requirements

The following is required for Nigerian students:

  • IB Diploma score of 22 or above

Oman Entry Requirements

The following is required for Oman students:

  • Additional year of study following General Secondary Education Certificate or Year 12 American program

Pakistan Entry Requirements

The following is required for Pakistan students:

  • Completion of Higher Secondary School Certificate with a grade average of 55%
  • 2 passes in GCE A-levels

Papua New Guinea

The following is required for Papua New Guinea students:

  • Higher School Certificate with a grade average of 70%

Philippines Entry Requirements

The following is required for Philippines students:

  • Successful completion of Year 12 with an 80% average
  • IB Diploma score of 22 or above
  • Successful completion of an Australian Year 12 (VCE or the equivalent from any Australian state or territory)

Saudi Arabia Entry Requirements

The following is required for Saudi Arabia students:

  • Additional year of study following General Secondary Education Certificate or Year 12 American program

Singapore Entry Requirements

The following is required for Singapore students:

  • 2 H2 passes in GCE A-levels
  • IB Diploma score of 22 or above

South Africa Entry Requirements

The following is required for South African students:

  • Successful completion of Year 12

Sri Lanka Entry Requirements

The following is required for Sri Lankan students:

  • 2 passes in GCE A-levels or equivalent

Sweden Entry Requirements

The following is required for Sweden students:

  • Avgangsbetyg with a grade average of 2.5 and a 4 in English

Taiwan Entry Requirements

The following is required for Taiwan students:

  • Successful completion of Senior Middle 3 with a B or 60% average in 4 academic units

Tanzania Entry Requirements

The following is required for Tanzania students:

  • 2 passes in GCE A-levels

Thailand Entry Requirements

The following is required for Thailand students:

  • Successful completion of Matayom 6 with a GPA of 2.0
  • IB Diploma score of 22 or above
  • 2 passes in GCE A-levels

Turkey Entry Requirements

The following is required for Turkey students:

  • Successful completion of Lise Diplomasi with GPA of 3.0

Uganda Entry Requirements

The following is required for Uganda students:

  • 2 passes in GCE A-levels

USA Entry Requirements

The following is required for USA students:

  • Successful completion of Grade 12 or equivalent with a SAT score of 1000

Vietnam Entry Requirements

The following is required for Vietnam students:

  • Successful completion of Year 12 with a 6.0 GPA
  • IB Diploma score of 22 or above
  • 2 passes in GCE A-levels
  • Successful completion of an Australian Year 12 (VCE or the equivalent from any Australian state or territory)

Zambia Entry Requirements

The following is required for Zambia students:

  • 2 passes in GCE A-levels

Zimbabwe Entry Requirements

The following is required for Zimbabwe students:

  • 2 passes in GCE A-levels

English Language Entry Requirements

International students must be able to demonstrate English language proficiency before being admitted to this course.

Additional information

Your course timetable

Online and on-campus classes run between 11am and 9pm on weekdays (Melbourne timezone, AEST). Most units run as 2 x 2-hour classes each week. You can also expect between 4-6 hours of private study per unit, per week.

Transfer guidelines

View the transfer requirements for the Diploma of Communication below. 

Domestic Students

International Students